For women who move fast
Your body hasn't
kept up with your ambition.
The pregnancy preparation guide built for high-achieving women — the ones who don't slow down.
Instant download · 15-day money-back guarantee · Read on any device
The window nobody told you about
The egg you release this month has been maturing for the last 90 days.
Your sleep, your stress, your blood sugar from 3 months ago shaped it. This guide is that 90-day runway — turned into a plan.
Sound familiar?
You checked your prenatal. Choline isn't listed.
Nobody told you it builds your baby's brain from week 5. You have been taking a vitamin that skips one of the most important prenatal nutrients.
You've had a loss. You still have no answer.
You did everything you were supposed to do. This guide won't tell you why it happened — it will tell you what is actually within your control for next time. Without false promises.
Your appointment is designed to catch danger. Not to optimise possibility.
That gap — between what your doctor screens for and what you could actually be doing — is exactly where HERA lives.
Cortisol competes directly with progesterone.
Chronic stress is one of the most under-discussed levers in female fertility for high-achieving women. This guide explains what to change, in the order that matters.
The science
Built on peer-reviewed reproductive health research.
Drawn from reproductive endocrinology, nutrition, and maternal health research. Positioned as wellness education, not medical advice.
Start here
Your 90-day runway.
Pre-Conception
For women preparing to try — or starting over after a loss.
- The 90-day egg-quality window
- Cortisol, blood sugar & fertility
- Real-food nutrition with quantities
- 12-week partner protocol
15-day guarantee · Digital PDFs, instant download
Complete Pregnancy
3 PDFs — one for each trimester. For women already pregnant.
Instant download · Delivered to your inbox in under a minute · Read on any device
Did you know
An egg takes ~90 days to fully mature before ovulation. Today's sleep, food and stress shape it.
The sperm renewal cycle. Preparing together in the same window is one of the most overlooked levers.
Questions, answered.
Is this medical advice?+
No — and that's intentional. This is wellness education: the research your appointments don't have time to cover, so you can have better conversations with your doctor. Nothing here replaces that relationship.
When should I start?+
Ideally 3 months before you try to conceive. That's the 90-day window that shapes the egg you'll release — and the 74-day sperm renewal cycle for your partner.
I've had a miscarriage. Is this for me?+
Yes — and it was partly written for you. Nothing assigns blame. It's a runway for what comes next, without false promises.
How is this different from what's free online?+
Every claim is tied to a specific mechanism. Every food recommendation gives you sources and quantities. And HERA covers what nobody else does: the cortisol–fertility connection, matrescence, and the identity work of becoming a mother.
What if it's not for me?+
15 days. Full refund. Reply to your order email. Done.
Not ready to buy? Start with one insight — free.
The cortisol-fertility connection, explained in 5 minutes. Join for early access and free insights.
One decision
You're the kind of woman who prepares.
€19 to start. 15-day guarantee. Yours forever.